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SCOPE OF DIGITAL MARKETING IN INDIA | Future of Digital Marketing | Ground of Success

“It’s hard to find something that won’t sell online”

Jeff Bezos

We live in the 21st century, a digital world. From smartphones to laptops to wireless devices and then to robots and holograms, technology is advancing each day. We have numerous devices which reduce the man-work and make our life easier. If you don’t like washing dishes, buy yourself a dishwasher. If you don’t want to clean your house, buy a vacuum cleaner and you are sorted. You don’t want to go out to buy stuff, order from the application, and get it delivered home.

So in this era of laziness, why would someone want to go out and buy stuff when they can get it online?

Maybe this is the reason why the offline market is going down and online markets are taking all the fame and profit. This is where digital marketing comes into place.

Scope of Digital Marketing in 2020:

Digital Marketing is the component of marketing that utilizes internet and online based technologies such as desktop computers, mobile phones and social media platforms to promote the product and services. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into returning customers.

Editor’s Choice:

8 Basics of Digital Marketing

Website Design:

The website is the face of your business. It needs to be the best because it is the website that is going to be there in front of the user and not you. It’s structure, color, design, the information should impact the way your audience perceives the brand. You should keep the following features in mind while designing a website-

  • Invest in a responsive website.
  • It should have the right mix of design and functionality.
  • The website should have an easy to navigate structure.
  • It should be monitored regularly.

SEO:

Search Engine Optimization also is known as SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website to the users of the search engine. It makes sure your website appears within the top results whenever someone searches for the targeted keywords. Keep the following features in mind while optimizing your website-

  • Find the right keywords and they can also be used in the URL.
  • Use title tags.
  • Make sure your website is fast and secure.

SEM:

Search Engine Marketing or SEM is one of the most effective ways to grow your business in an increasingly competitive marketplace. It is the practice of marketing wherein a business uses paid advertisements that appear on the search engine result pages(SERP). Advertisers bid on the keyword that users of services like Google might enter when looking for certain products and services.

PPC:

Wikipedia says that Pay-Per-Click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. It is commonly associated with the first-tier search engine.  By placing ads that only display when specific phrases are used, you can target a well-matched audience to your business.

Email Marketing:

Just what the name suggests, email marketing is marketing through emails. It has a high ROI when compared to other types of digital marketing, and is one that skyrockets your income. Whenever we sign up or register on a website, a lot many times it asks for our emails. This email goes into an automated system that automatically sends emails and messages. Just like we receive emails regularly after signing up. Of course, it can only happen if the user gives the permission.

Social Media Marketing:

Marketing done through any social media platform is called social media marketing. At present 7/10 consumers expect a business to have a well maintained social media presence. It can be done on various platforms like Facebook, Pinterest, Instagram, etc.

Content Marketing:

Will you read something which is not relevant or accurate? No right! Then do not expect the same from your audience. According to the Content Marketing Institute, your content needs to be relevant and you should focus on creating and sharing valuable information. Content Marketing strategy focuses on creating strong relationships with the audience. Since being visible is the only key in digital marketing, you need to make a good impact on the users using your highly-useful content.

Future of Digital Marketing

Digital marketing is a valuable asset to your business’s growth and helps you to establish an authoritative online presence. But how exactly does it benefit you is explained below-

1. Global Reach:

It is said today that “to be global is to be foreign” which is quite true. Everyone wants to expand their business overseas. Digital Marketing gives you just the right opportunity to reach audiences from anywhere on the globe, thanks to social media platforms like Face book, Twitter, etc. If you create a website, it allows you to find new markets and target them thereby expanding your business and that too at a low cost.

2. Limitations of Traditional Marketing

In the past, marketing has been limited to door-to-door advertising and verbal promotion. Earlier entrepreneurs used to promote their products and services by doing physical work. Digital marketing brought a lot of changes to this kind of marketing. Today we don’t have to promote our products and services physically, we can do that online and reach the audience through their smartphones.

3. It has everything you need.

Digital marketing has each and every tool you need to promote your business or start a new one. You don’t have to invest too much and even then you are sorted.

4. Track-able Results

You can measure your online marketing with web analytics and other metric tools which makes it easier to establish how effective your campaign is going to be. And hence you can measure the average profit. You can also get detailed information about how much the customers use your website.

5. High Participation Rate of Users:

Studies show that over 7.7 billion people use internet all over the globe. It has become an integral part of our everyday life to conduct searches, surf social media or purchase products online. So this means if you opt digital marketing, you are reaching people where they spend most of their time. You can also target your required audience thereby increasing the participation rate.

6. Low Investment High ROI:

The price of digital or inbound marketing per potential customer is 61% more competitive than traditional marketing. Online marketing strategies have an awesome return on investment (ROI). It is very cost-effective to use online marketing methods. You don’t have to spend much money on the campaign, which allows a business to grow financially. Digital marketing is also known as the cheapest way to promote your services as opposed to other marketing channels.

Scope of digital marketing in India

India is a densely populated country with billions of people. So we have a lot of opportunities for the people to try out this field of marketing. If you are someone looking for a job or trying to start a business or currently involved in one, then given below are is the scope of digital marketing.

1. Get a Job

The easiest way to start a career in digital marketing is to get a job in the industry. You can apply as an intern, executive, specialist etc. Here are a few listings of the jobs on popular websites like LinkedIn, Naukri.com, etc.

2. Become Professional Blogger:

“Blog” is an abbreviated version of “weblog,” which is a term used to describe websites that maintain an ongoing chronicle of information. A blog features diary-type commentary and links to articles on other websites, usually presented as a list of entries in reverse chronological order. Blogs range from the personal to the political, and can focus on one narrow subject or a whole range of subjects. You can start writing on anything you like- technology, food, travel etc. If you are not too much into writing, you can either buy a blog or hire a freelance content writer to work for you. You can start off for free on websites like blogger.com, wordpress.com etc.

3. Earn with Affiliate Marketing:

When it comes to making money online, affiliate marketing is a skill-based approach that could be learned by anyone. It is one of those segments of online world, that doesn’t require any degree or formal education. Affiliate marketing is one of the oldest forms of digital marketing wherein you refer someone to any online product and when that person buys the product based on your recommendation, you receive a commission. Every big company like Amazon, Apple, Google have affiliate program, which is free to join by any individual across the globe. You can create a niche website, write product reviews on websites or blogs, or even create an email list to send message to your subscribers in order to sell products and services.

4. Freelancing:

Freelancing is offering your skills and services to the clients on a part-time basis. You can do this from the comfort of your own house. Register on websites like Freelancer.com, Fiverr.com etc to start working.

4. Become a YouTuber:

This venture is growing rapidly. You can create videos about anything you want to- food, fashion, entertainment, teaching etc. and then put them on the app. You can add Google Ad Sense to the videos, which will overlay automatic ads. Daniel Middleton owns a gaming channel on YouTube and has 21 million subscribers and his earnings are as high as $16.9 million.

5. Drop-shipping:

Drop-shipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the drop-shipping model, it purchases the item from a third party and has it shipped directly to the customer. As a result, the seller doesn’t have to handle the product directly. The biggest difference between drop-shipping and the standard retail model is that the selling merchant doesn’t stock or own inventory. Instead, the seller purchases inventory as needed from a third party—usually a wholesaler or manufacturer—to fulfill orders. You can start by creating an account on the popular drop-shipping website Shopify.

What about the competition?

In today’s world the achievement to be the best brings more and more competitions each day. Some of your competitors are already doing. They are gaining traffic that could be yours because you are not investing in digital marketing. Since most of the customers are online searching for something or the other every day, they are seeing your competitor’s services but not yours. If you do not make an online presence you will lose them to your competitors and lag behind in the path to be the best.

Where to learn it?

Refer to the links below to learn this course with certification-

Udemy Courses
Google Learn Online
Coursera

Undoubtedly, nobody can deny the importance of digital age and every business industry is opting for this marketing trend to maximize their business and target their niche audience. I hope you now have all the information you need.

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Tanya Kukreja
Tanya is a Great Content Creator at GroundOfSuccess.com. She drives her motivation from the fast-paced social advancements. She ensures that the right stuff reaches niche audiences. She has deep-rooted faith in upcoming Motivational inventions and is a torchbearer for the content revolution.

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